The study proposed to determine the factors influencing user satisfaction with short video social media on the Douyin platform. The objectives of this study were: (1) Explore the satisfaction of current short video social media users. (2) Determine the degree of influence of three independent...

Purpose: This study examines the factors affecting the online shopping behavior of agricultural products in inner Mongolia on e-Commerce - a case study of the Douyin platform. The dependent variable is agricultural products of characteristics purchases, while independent variables are perceived...

Chinese citizens are increasingly using WeChat, the most popular instant messaging app. With the growth and popularity of mobile terminals and mobile payment technology, WeChat payment has become the primary choice for more and more people to pay for their daily travel, shopping, and payment,...

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...

The research expects to investigate factors impact customer's intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food. The reliability test was conducted to validate the...

Purpose – The purpose of this paper is to investigate the factors impacting on behavioral intention to use On-demand food delivery application in Bangkok, Thailand.Design/methodology/approach – A survey of 392 users of On-demand food delivery applications was conducted in Bangkok, Thailand...

Purpose – The purpose of this study is to explore the role of influencer and customer engagement on purchase intention of live-streaming shopping, taking the TikTok platform as an example. The factor that affects customer engagement is customer trust.Design/Methodology/Approach – This study...

Purpose – This study aims to investigate the impact of risk perception on online purchase intention in e-commerce platforms.Design/Methodology/Approach – This research uses secondary data analysis and an archival study approach to investigate the impact of risk perception on online purchase...

Social media has become an influential and dynamic virtual space where the platform is used for social networking and a great opportunity to digitally promote a business and establish relations with customers. This study aims to understand how social media marketing activities influence brand...