Within the emerging context of using interactive conversational agents (CAs) to persuade and activate individuals’ behavior changes, it is important to understand how to design CAs to engage in effective communication and generate positive social response. Drawing upon the social response...

The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the...

Micro learning becomes popular in online open learning and it is effective and helpful for learning in mobile environment. However, the delivery of open education resources (OERs) is scarcely supported by the current online systems. In this research, the authors introduce an approach to bridge...