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Relationship marketing
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25,788
Social Web
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20,849
Consumer behaviour
15,136
Konsumentenverhalten
15,095
Online-Marketing
13,282
Internet marketing
13,166
Customer satisfaction
6,189
Kundenzufriedenheit
6,146
Electronic Commerce
4,605
Service quality
4,590
Dienstleistungsqualität
4,579
E-commerce
4,375
Brand management
4,211
Markenführung
4,209
Online-Handel
3,679
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3,670
Deutschland
3,342
Viral marketing
3,300
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3,299
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3,254
Marketingmanagement
3,113
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3,084
Theorie
2,973
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2,961
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2,842
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2,837
Soziales Netzwerk
2,633
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2,557
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2,451
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2,350
Lieferantenmanagement
2,345
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2,344
Advertising effects
2,339
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2,025
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2,024
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2,020
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1,998
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1,994
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118
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Bruhn, Manfred
124
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118
Kumar, V.
83
Huber, Frank
70
Bauer, Hans H.
69
Kreutzer, Ralf T.
64
Verhoef, Peter C.
64
Mattila, Anna S.
58
Herrmann, Andreas
57
Hollebeek, Linda D.
57
Stauss, Bernd
57
Han, Heesup
56
Dwivedi, Yogesh Kumar
52
Piller, Frank T.
52
Skiera, Bernd
51
Walsh, Gianfranco
51
Thaichon, Park
49
Wiedmann, Klaus-Peter
48
Palmatier, Robert W.
47
Grewal, Dhruv
45
Krafft, Manfred
44
Wirtz, Bernd W.
44
Vrontis, Demetris
43
Gil Saura, Irene
42
Ruyter, Ko de
42
Svensson, Göran
42
Whinston, Andrew B.
42
Loureiro, Sandra Maria Correia
41
Goldfarb, Avi
40
Füller, Johann
38
Qiu, Liangfei
38
Quach, Sara
38
Ghose, Anindya
37
Grönroos, Christian
37
Hennig-Thurau, Thorsten
37
Hippner, Hajo
37
Karjaluoto, Heikki
37
Matzler, Kurt
37
Smith, Alan D.
37
Kuchler, Theresa
36
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Springer Fachmedien Wiesbaden
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IGI Global
140
National Bureau of Economic Research
86
Books on Demand GmbH <Norderstedt>
24
American Marketing Association
21
Information Resources Management Association
20
OECD
19
Haufe-Lexware GmbH & Co. KG
18
Université Paris-Dauphine (Paris IX)
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Verlag Dr. Kovač
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Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Springer-Verlag GmbH
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Universität Mannheim
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Edward Elgar Publishing
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Technische Universität Dresden
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Friedrich-Schiller-Universität Jena
10
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10
World Bank Group
10
Deutscher Dialogmarketing Verband
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MITP Verlags-GmbH & Co. KG
9
Organisation for Economic Co-operation and Development
9
RWTH Aachen
9
Springer International Publishing
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Verlag Franz Vahlen
9
World Bank
9
Fördergesellschaft Marketing an der Universität Augsburg
8
epubli GmbH
8
Shaker Verlag
7
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6
HAL
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6
Peter Lang GmbH
6
Universität St. Gallen
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
AMACOM
5
Erich-Schmidt-Verlag
5
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5
Redline Verlag
5
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Journal of business research : JBR
1,163
Journal of retailing and consumer services
856
SpringerLink / Bücher
501
Industrial marketing management : the international journal for industrial and high-tech firms
482
International journal of hospitality management
445
Technological forecasting & social change : an international journal
290
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
International journal of internet marketing and advertising : IJIMA
274
The journal of services marketing
269
Tourism management : research, policies, practice
250
The journal of business & industrial marketing
246
The service industries journal
225
Journal of the Academy of Marketing Science
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
Psychology & marketing
221
Journal of strategic marketing
214
Journal of travel and tourism marketing
211
Information systems research : ISR
206
Journal of marketing
200
Management science : journal of the Institute for Operations Research and the Management Sciences
199
International journal of contemporary hospitality management
190
Journal of hospitality marketing & management
188
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
179
Cogent business & management
178
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
178
Springer eBook Collection
175
Journal of marketing management : MM
169
International journal of electronic customer relationship management : IJECRM
168
Journal of marketing communications
168
The journal of product & brand management
159
Asia Pacific journal of marketing and logistics
156
The journal of brand management : an international journal
156
Business horizons
155
International journal of electronic marketing and retailing : IJEMR
155
Marketing intelligence & planning
155
International journal of business information systems : IJBIS
154
European journal of marketing : EJM
152
Journal of management information systems : JMIS
151
Journal of advertising research
150
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
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ECONIS (ZBW)
52,193
Other ZBW resources
848
USB Cologne (EcoSocSci)
550
RePEc
305
EconStor
125
BASE
88
OLC EcoSci
29
USB Cologne (business full texts)
5
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53061
Microsoft dynamics CRM 4 for dummies
Scott, Joel
;
Lee, David
;
Weiss, Scott
-
2008
Persistent link: https://www.econbiz.de/10004952527
Saved in:
53062
Relationship marketing
Parvatiyar, Atul
(
contributor
);
El-Ansary, Adel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10004953908
Saved in:
53063
Effective customer care : [understand needs ; improve service ; build relationships]
Wellington, Patricia
-
2010
Persistent link: https://www.econbiz.de/10004956669
Saved in:
53064
Fate chooses your transactions : you choose your market relations
Lindgreen, Adam
-
2009
Persistent link: https://www.econbiz.de/10004960611
Saved in:
53065
Outstanding! : 47 ways to make your organization exceptional
Miller, John Gareth
-
2010
Persistent link: https://www.econbiz.de/10004960845
Saved in:
53066
Buy now : creative marketing that gets customers to respond to you and your product
Cesari, Rick
;
Lynch, Ron
-
2011
Persistent link: https://www.econbiz.de/10009172905
Saved in:
53067
It's the customer, stupid! : 34 wake-up calls to help you stay client-focused
Aun, Michael
-
2011
Persistent link: https://www.econbiz.de/10009172920
Saved in:
53068
Uncommon service : how to win by putting customers at the core of your business
Frei, Frances X.
;
Morriss, Anne
-
2012
Persistent link: https://www.econbiz.de/10009496068
Saved in:
53069
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
53070
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009600833
Saved in:
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