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Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Effect of temporal spacing between advertising exposures : evidence from online field experiments

Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247

Persistent link: https://www.econbiz.de/10011409856

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online … and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

Persistent link: https://www.econbiz.de/10011807825

Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement

Gordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian - In: Marketing science 42 (2023) 4, pp. 768-793

Persistent link: https://www.econbiz.de/10014317642

What cookie-based advertising effectiveness fails to measure

Tian, Min; Hoban, Paul R.; Arora, Neeraj - In: Marketing science 43 (2024) 2, pp. 407-418

Persistent link: https://www.econbiz.de/10014529228

Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Ghost ads : improving the economics of measuring online ad effectiveness

Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elma I. - 2017

Persistent link: https://www.econbiz.de/10011807943

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