Existing streams of literature are integrated to propose a conceptual framework that highlights the impact of relationship marketing on customer loyalty and its outcomes. The framework aims to provide insights into the underpinnings of relationship marketing. Using empirical research, the study...

Rapid developments in food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. Extant literature has shown how certain store attributes will help retailers to differentiate themselves. Despite this importance, very little is known about the...

Customer satisfaction has come to occupy strategic heights given the growing competitiveness of the food retail market in Saudi Arabia. The purpose of this paper is to examine the key drivers of customer satisfaction. The paper examines the relationship among the extent of store familiarity,...

This paper examines the existence of distinct levels of partnerships in the outsourcing of logistics functions outsourced. The paper also investigates the significance of the various elements of the relationship marketing and relationship outcomes on the types of partnership. Using empirical...

Purpose of this Paper - Despite the spread in usage and ownership of credit cards, few studies have examined its affect on consumer debt in developing nations. The main purpose of this study is to understand consumers' attitude and spending behavior using credit cards.Design/Methodology/Approach...

With employee turnover becoming a significant managerial problem, the purpose of this paper is to examine the effect of organisational justice on employees' job satisfaction. This study is based on a questionnaire survey conducted in Saudi Arabia. Based on a model developed for this study, the...

With advancement in application of communications technology, the scope for deployment of WiMAX (wireless interoperability microwave access) network is very promising, particularly in the unserved markets. This paper examines the feasibility of deploying WiMAX systems in Saudi Arabia, from...

The article analyzes the influence of country of origin and the critical function country of origin plays in consumers' automobile purchase decisions. Primary data were collected through a survey from a sample of 940 users of cars across Saudi Arabia. Results suggest that country of origin has a...

Family businesses play an important role in economic development across the globe, whether in developed or developing nations. Despite its importance, research on family business has attracted the attention of scholars only during the last two decades. This paper attempts to contribute to...

This paper examines the relationship between product and export market characteristics with export marketing strategies and performance of SMEs in Saudi Arabia. Based on an extensive review of literature, a model was developed for the study and hypotheses were formulated. Empirical research was...