Relationship-Marketing Elements and Third-Party Logistics : Perspectives from an Emerging Nation

This paper examines the existence of distinct levels of partnerships in the outsourcing of logistics functions outsourced. The paper also investigates the significance of the various elements of the relationship marketing and relationship outcomes on the types of partnership. Using empirical research, the study identifies six elements of relationship like trust, commitment, communication, dependence, shared benefits and attachment that were perceived significantly different among the three levels of partnerships. The study findings provide useful insights into the relative importance of the elements of relationships and outcomes that may be identified as critical for firms availing Third-Party Logistics (3PL) services. Other managerial implications are also discussed