Location-based services (LBS) are increasingly combined with new forms of mobile and ubiquitous based computing such as music players, cameras, email and internet access, and thousands of other mobile applications (a.k.a., “apps”). LBS features present both new and interesting benefits as...

How much do consumers’ privacy valuations change under the influence of choice architecture? How does this influence affect the efficiency of data collection, by changing not only the quantity of data collected but also its representativeness? To answer these questions, we run a large-scale...