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The primary goal of utilizing chatbots for customer service is to fulfill customer requests without requiring a conversation. However, the challenge to the sustainable adoption of innovations is overcoming the obstacles that prevent the innovation's spread. The current study examined factors...
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through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of … corporate social responsibility (CSR), to better understand the SME owner-managers’ rationale for using digital media. The … analysis indicated that the SME owner-managers were perceiving the usefulness of digital media to engage with marketplace …
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Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
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Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance...
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