Purpose: Marginalization of women in STEM sectors is a widely discussed trend that has percolated into the corporate sector. The purpose of this study is to identify factors that act as barriers to entry to female entrepreneurs and to understand the impact of these factors in the context of...

The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists in forming a ‘pre visit’ mental image of a destination, but are...

Purpose – Marginalization of women in STEM sectors is a widely discussed trend that has percolated into the corporate sector. The purpose of this study is to identify factors that act as barriers to entry to female entrepreneurs and to understand the impact of these factors in the context of...

Fairness industry is a multi-billion business endorsing the notion that being ‘fair’ is beautiful and being ‘dusky’ is always risky. This article explores how the advertising of fairness cream belittles the existence of women in India. Focusing on the promotion of whitening brands as a...

The progresses of industrialization, rapid technological developments and adaptation of sophisticated technology by industries have resulted in a mismatch between requirements of industry and the products of engineering institutions. As such the technical education has to face many challenges...

Newspapers are everywhere so the advertisements. Though challenged by the Internet, the print continues to be a credible media for the advertisers. The present media environment suggests that marketers and audiences have more choices and options than in the past. While the print industry suffers...