A study of first page advertising trends in select Indian newspapers
Year of publication: |
2015
|
---|---|
Authors: | Poonia, Arun Kumar ; Chauhan, Gajendra Singh ; Sharma, Meenakshi ; Das, Madhusmita |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 14.2015, 4, p. 20-33
|
Subject: | Indien | India | Zeitung | Newspaper | Printwerbung | Print advertising | Werbung | Advertising | Presseverlag | Press publisher |
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