The study examined the interpersonal metafunctional meanings of Television Advertisements of selected Banks in Nigeria … participants in the advertisements of selected banks. The data comprised of 9 purposively selected bank advertisements from 3 … prominent banks used by both young and old people. The banks selected are: Diamond Bank, Ecobank and Fidelity bank. The study …

advertising is sixty per cent effective as a means of marketing female products in Nigeria in spite of social-economic and … cultural values. It was recommended that television advertising should be used as a means to market female products in Nigeria …