In this study, the authors conduct a systematic investigation on the evolution in the effectiveness of two important marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 mature CPG categories in the UK, and this for a period...

Corporate leaders strive to achieve disruptive leadership. Yet any disruption you engineer is likely to meet with organizational resistance, which can bring you abruptly down. So what makes an effective disruptive leader? Admiral Jacky Fisher knew. He led the immensely powerful British Royal...