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The successful launch and diffusion of new therapies
Landsman, Vardit; Verniers, Isabel; Stremersch, Stefan - In: Innovation and marketing in the pharmaceutical industry …, (pp. 189-223). 2014
Persistent link: https://www.econbiz.de/10010353575
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Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.; Camacho, Nuno; Gerards, Michael; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 119-148). 2014
Persistent link: https://www.econbiz.de/10010353579
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The commercial contribution of clinical studies for pharmaceutical drugs
Sood, Ashish; Kappe, Eelco; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10010370705
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014
Persistent link: https://www.econbiz.de/10010351528
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel; Stremersch, Stefan; Croux, Christophe - 2011
Persistent link: https://www.econbiz.de/10009298241