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Antecedents to green apparel purchase behavior of Indian consumers

Khare, Arpita; Kautish, Pradeep - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 222-251

Persistent link: https://www.econbiz.de/10013177327

Their control will make or break the sustainable clothing deal-a study of the moderating impact of actual behavioural control on the purchase intention-behaviour gap for sustainabl...

Jaspreet Kaur; Bhardwaj, Neha - In: Australasian accounting business and finance journal : AABF 15 (2021) 5, pp. 82-98

Persistent link: https://www.econbiz.de/10012664484

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

Is the Urban Indian Consumer Ready for Environment-Friendly Apparel?

Goswami, Paromita - 2014

been condemned as being one of the worst offenders on earth in terms of pollution. The textile industry in India has … Consumers are ready for environment-friendly clothing and are willing to pay more for such clothing. The demographics of this …

Persistent link: https://www.econbiz.de/10012751560

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Exploring consumers' purchase intention of rPET bottle-based apparel in an emerging economy

Thi Thanh An Luu; Baker, John R. - In: Journal of open innovation : technology, market, and … 7 (2021) 1/22, pp. 1-12

This study investigated the applicability (generalizability) of utilizing a partial least squares (PLS) model previously posed to predict consumer purchase intention (PI) of recycled plastics-sourced apparel in a developed economy to predict PI in an emerging economy. To explore the original...

Persistent link: https://www.econbiz.de/10012417917

Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market

Khare, Arpita; Sadachar, Amrut; Manchiraju, Srikant - In: Journal of international consumer marketing 32 (2020) 3, pp. 228-242

Persistent link: https://www.econbiz.de/10012259377

Antecedents to organic cotton clothing purchase behaviour : study on Indian youth

Khare, Arpita; Varshneya, Geetika - In: Journal of fashion marketing and management 21 (2017) 1, pp. 51-69

Persistent link: https://www.econbiz.de/10011703057

Antecedents and consequences of Indian consumers' attitude towards organic clothing purchase

Varshneya, Geetika; Das, Gopal - In: International journal of business and emerging markets … 8 (2016) 4, pp. 383-402

Persistent link: https://www.econbiz.de/10011644838

Antecedents of store footfall and loyalty : an investigation from an integrated perspective

Jain, S. K.; Gupta, Garima - In: Journal of commerce & business studies 2 (2015) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10011608240