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Football championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael; Kirchler, Michael - In: The European journal of finance 19 (2013) 3/4, pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
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Name-Sponsoring im europäischen Fußball : eine komparative Analyse von Deutschland, England und Österreich
Nuschke, Lars - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003804007
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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Marketing der Fußballunternehmen : Sportmanagement und professionelle Vermarktung
Wehrheim, Michael (ed.) - 2005
Persistent link: https://www.econbiz.de/10002956547
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Market Rreactions to Sport Sponsorship Announcements : Comparison between Sponsors and Their Rivals
Hino, Yuta - 2020
In this study, the authors investigate the impact of sport sponsorship announcements on the stock prices of sponsors …
Persistent link: https://www.econbiz.de/10012855132
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Sport sponsorship as cross-sectoral collaboration and its value for young customers
Mirońska, Dominika; Bergman, Antti - In: Journal of corporate responsibility and leadership : JCR&L 7 (2020) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012799059
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
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Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10011781803