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Sponsorship congruence and brand image : a pre-post event analysis

Woisetschläger, David; Michaelis, Manuel - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 509-523

Persistent link: https://www.econbiz.de/10009535667

Sports sponsorship effects on customer equity : an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326

Persistent link: https://www.econbiz.de/10011342930

Sponsorship and advertising in sport : a study of consumers' attitude

Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311

Persistent link: https://www.econbiz.de/10012177397

Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise

Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94

Persistent link: https://www.econbiz.de/10012630734

Co-branding drivers between professional sport organizations and on-field sports apparel sponsors

Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001

Persistent link: https://www.econbiz.de/10014430860

Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification

Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226

Persistent link: https://www.econbiz.de/10014282744

Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech

Kotrba, Vojtĕch - In: International journal of sport finance 16 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012507685

Fan involvement and unusual investor behavior : evidence from a football fan bond

Weimar, Daniel; Fox, Alexander - In: International journal of sport finance 16 (2021) 1, pp. 16-32

Persistent link: https://www.econbiz.de/10012508264

How sensitive are sports fans to unemployment?

Reade, J. James; Ours, Jan C. van - 2021

We analyze attendance of professional football matches in England finding that it is related to unemployment over a … relationship is larger for lower leagues, i.e. attendance of lower quality football events are more sensitive to fluctuations in …

Persistent link: https://www.econbiz.de/10012545116

Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1

Sung, Hojun; Pyun, Hyunwoong - In: Journal of sports economics 24 (2023) 6, pp. 717-736

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