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61
Does team identification of satellite fans influence brand-related
sponsorship
outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
62
Exploring the impact of Qatar’s soft power
sponsorship
in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
63
The challenge of attracting
football
fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
64
Children as
football
fans : an exploratory study of team and player connections
Thomson, Elizabeth
;
Williams, Russell
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
Saved in:
65
Perceptions of highly identified fans regarding rival teams in US intercollegiate
football
and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
66
Fans club brand relationship :
football
passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
67
Data-driven sports ticket pricing for multiple sales channels with heterogeneous customers
Arslan, Hayri Alper
;
Easley, Robert F.
;
Wang, Ruxian
; …
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
2
,
pp. 1241-1260
Persistent link: https://www.econbiz.de/10013258804
Saved in:
68
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
69
Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.
;
Holum, Marthe Liss
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
Saved in:
70
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
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