Fans club brand relationship : football passion
Ricardo Cayolla; Sandra Maria Correia Loureiro
| Year of publication: |
2014
|
|---|---|
| Authors: | Cayolla, Ricardo ; Loureiro, Sandra Maria Correia |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 12.2014, 1, p. 82-97
|
| Subject: | football sport | passion/soul | passive sacrifice | active sacrifice | Fußball | Football | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Beziehungsmarketing | Relationship marketing | Sportveranstaltung | Sport event | Markenführung | Brand management | Sportökonomik | Sports economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393559