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QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks

Harrington, Robert J.; Ottenbacher, Michael C.; Fauser, … - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 551-570

Persistent link: https://www.econbiz.de/10011611937

Perceptions of social responsibility of prominent fast food restaurants

Morgan, Carissa J.; Olynk, Nicole J.; Yeager, Elizabeth A. - In: Modern economy 7 (2016) 6, pp. 704-714

Persistent link: https://www.econbiz.de/10011597333

"A minute’s a life-time in fast-food!" : managerial job quality in the quick service restaurant sector

Butler, Peter; Hammer, Anita - In: Work, employment and society : a journal of the British … 33 (2019) 1, pp. 96-111

Persistent link: https://www.econbiz.de/10012013108

Investigating the antecedents of African fast food customers' loyalty : a self-congruity perspective

Shamah, Rania A. M.; Mason, Michela C.; Moretti, Andrea; … - In: Journal of business research : JBR 86 (2018), pp. 446-456

Persistent link: https://www.econbiz.de/10011855373

Organizational resilience : a look at McDonald's in the fast food industry

Carden, Lila L.; Maldonado, Tiffany; Boyd, Raphael O. - In: Organizational dynamics : a quarterly review of … 47 (2018) 1, pp. 25-31

Persistent link: https://www.econbiz.de/10011850328

More than convenience: the role of habitus in understanding the food choices of fast food workers

Woodhall-Melnik, Julia; Matheson, Flora I. - In: Work, employment & society : a journal of the British … 31 (2017) 5, pp. 800-815

Persistent link: https://www.econbiz.de/10011740784

Development of E-business solutions for fast food restaurants

Zabeen, Sumaiya; Wei, June; Lu, Xiangnan - In: International journal of services and standards 11 (2016) 1, pp. 60-80

Persistent link: https://www.econbiz.de/10011641201

Does the minimum wage bite into fast-food prices?

Basker, Emek; Khan, Muhammad Taimur - In: Journal of labor research 37 (2016) 2, pp. 129-148

Persistent link: https://www.econbiz.de/10011782311

Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture

Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177

Persistent link: https://www.econbiz.de/10012598603

Wages, minimum wages, and price pass-through: the case of McDonald's restaurants

Ashenfelter, Orley; Jurajda, Štěpán - 2021

We use price and wage data from McDonald's restaurants to provide evidence on wage increases, labor-saving technology introduction, and price pass-through by a large low-wage employer facing a flurry of minimum wage hikes from 2016-2020. We estimate an elasticity of hourly wage rates with...

Persistent link: https://www.econbiz.de/10012433433

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