The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...

The New Adult genre, as a subgenre of romance novels, is only a few years old, but it has become an indispensable part of the German book market for young female audiences. This study examined the success factors of New Adult book series to understand what exactly leads to the market success of...

By using the DEA method, the paper measures market efficiency of the banks in Bosnia and Herzegovina in the period 2017-2020, in the context of challenges caused by the COVID-19. The aims of the research are: a) to measure market efficiency of the banks in Bosnia and Herzegovina and rank them...

Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...

Passenger satisfaction and loyalty are crucial for success in the airline industry. To achieve customer satisfaction and loyalty, it is important that airlines provide high-quality services. This paper examines different elements of service quality in the airline industry, including the...

In purchase behavior research, the personal dispositions of consumers can play a decisive role. This becomes relevant especially in very narrow target groups when socio-demographic constraints are very similar. In the present study, three types of continuity and change in the Big Five...

The article is devoted to the study and modeling of the behavior of Ukrainian consumers in the tourist services market in the context of the Russian military invasion of Ukraine. The authors conducted a study of current global market trends in the aspect of the functioning of the industry in the...

The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization's strategy-it shapes its distinctiveness, distinguishes it from competitors, and determines how...

Agricultural and food system transformation helps increase farm productivity and encourages farmers to participate in updated value chains, adopt newer technologies, thereby helping farmers transform their livelihoods in a sustainable manner. Relatedly, value chain innovations depend on multiple...

This paper examines the financial factors affecting profitability across the listed Jordanian service companies. Insufficient attention has been paid to the influence of profitability specifically revealed by financial indicators. This study adopts the firm effect model. The investigation is...