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145
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73
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61
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54
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54
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49
Eisend, Martin
49
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46
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45
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44
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43
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42
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41
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41
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40
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40
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39
Philipson, Tomas J.
39
Kaiser, Ulrich
38
Snyder, Christopher M.
38
Kind, Hans Jarle
37
Lo, Andrew W.
37
Simon, Kosali Ilayperuma
37
Frank, Richard G.
36
Goel, Rajeev K.
36
Bate, Roger
35
Cockburn, Iain
35
Franses, Philip Hans
35
Pammolli, Fabio
35
Grabowski, Henry G.
34
Kilian, Lutz
34
Sethi, Suresh
34
Jin, Ginger Zhe
33
Riccaboni, Massimo
33
Vernon, John A.
33
Winter, Joachim
33
Gierl, Heribert
32
Kyle, Margaret K.
32
Orsenigo, Luigi
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Department of Economics and Business, Universitat Pompeu Fabra
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Edward Elgar Publishing
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Journal of Consumer Marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Discussion paper series / IZA
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Economics letters
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ECONIS (ZBW)
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43871
Industrial purchasing behavior : a study of communications effects
Levitt, Theodore
-
1965
Persistent link: https://www.econbiz.de/10014416639
Saved in:
43872
Marketing : text, cases, and readings
Hansen, Harry L.
-
1957
-
[3rd print.]
S. 86-205: Product policy. S. 206-307: Distribution channels. 308-451:
Advertising
. 452-570: Personal selling. 571 …
Persistent link: https://www.econbiz.de/10014416835
Saved in:
43873
Gemeinschaftswerbung heute : Podiumsdiskussion in der Mitgliederversammlung Bad Schachen, 19.6.1974
Voß, G. Günter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10014416940
Saved in:
43874
Technical and industrial
advertising
and marketing
Smith, Paul I.
-
1963
Persistent link: https://www.econbiz.de/10014417432
Saved in:
43875
Industrielle
Werbung
im Spiegel von Literatur und Ereignis
Strothmann, Karl-Heinz
-
1977
Persistent link: https://www.econbiz.de/10013374539
Saved in:
43876
Anzeigenumfeld und Anzeigenwirkung : vermutete und nachweisbare Einflüsse des Werbeträgers Zeitschrift auf Umfang und Art der Wirkung des Werbemittels Anzeige
Landgrebe, Klaus Peter
-
1979
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013374546
Saved in:
43877
Rüstungswerbung in der Bundesrepublik
Harms, Jens
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10013375583
Saved in:
43878
Mehr Glueck, mehr Freiheit oder mehr Angst :
Werbung
heute
Buske, Klaus
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10013375914
Saved in:
43879
Kirche und
Werbung
Bennemann, Josef
-
1966
Persistent link: https://www.econbiz.de/10013356441
Saved in:
43880
Marketing for managers
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10013467502
Saved in:
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