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The future of private labels : towards a smart private label strategy

Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10012514577

Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work

Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018

Persistent link: https://www.econbiz.de/10013276091

Determinants of private label purchase in food category : role of product, consumer and store factors

Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119

Persistent link: https://www.econbiz.de/10011725371

Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy

Atkin, Tom; Wilson, Damien; Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 6 (2017) 2, pp. 155-164

Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …

Persistent link: https://www.econbiz.de/10011868320

The value of product attributes, brands and private labels : an analysis of frozen seafood in Germany

Bronnmann, Julia; Asche, Frank - In: Journal of agricultural economics 67 (2016) 1, pp. 231-244

Persistent link: https://www.econbiz.de/10011657722

The competition between private label and national brand through the signal of Euro-leaf

Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181

Persistent link: https://www.econbiz.de/10014466924

Consumer choices in agricultural markets with multitier collective labels and private brands

Zhu, Zhanguo; Shen, Qinyuan; Gao, Zhifeng - In: Agribusiness : an international journal 38 (2022) 4, pp. 905-922

Persistent link: https://www.econbiz.de/10013464815

The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries

Volpe, Richard - 2011

Persistent link: https://www.econbiz.de/10009735319

Brand image and customers' willingness to pay a price premium for food brands

Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102

Persistent link: https://www.econbiz.de/10010384250

Scenarios of developing private brands for food products

Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015

Private brands are those manufactured or provided by one company for offer under another company's brand. They are … for food products. Pursuing this, a documentary study was carried out, analyzing the situation of using private brands on …

Persistent link: https://www.econbiz.de/10011457408