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Rapp, Adam; Rouziou, Maria - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 85-88

Persistent link: https://www.econbiz.de/10014293071

Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

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Charting the course : a framework for networking across the selling ecosystem

Burchett, Molly R.; Epler, Rhett T.; Pappas, Alec; … - In: European journal of marketing 58 (2024) 3, pp. 733-755

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More than machines : the role of the future retail salesperson in enhancing the customer experience

Pappas, Alec; Fumagalli, Elena; Rouziou, Maria; … - In: Journal of retailing 99 (2023) 4, pp. 518-531

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Behavioral and lifestyle influences on reported calorie intake: a latent class model

Popovich, Deidre - In: Journal of Consumer Marketing 34 (2017) 3, pp. 214-225

Purpose The purpose of this paper is to study the behavioral and lifestyle influences on reported calorie intake. Marketing segmentation techniques applied to self-reported food consumption can offer benefits to both health policy and marketing research. Design/methodology/approach The two-stage...

Persistent link: https://www.econbiz.de/10014850171

Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 673-680

Persistent link: https://www.econbiz.de/10003936194

Structural equations modeling : fit indices, sample size, and advanced topics

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 90-98

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Rejoinder to commentators on structural equations modeling primers : Bentler, Bagozzi, and Fabrigar, Porter, and Norris

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 226-227

Persistent link: https://www.econbiz.de/10003981599

The quality improvement customers didn't want

Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008

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Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982

Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106

Persistent link: https://www.econbiz.de/10010349010