We aim to model and analyze possible cooperative advertising strategies in the context of a gaming platform … understanding the impact of a video game's total advertising budget and the co-op advertising sharing policy on each player …-op advertising sharing policy …

The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well … roles of physician advertising on the choice of the drug …

advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started … optimal choices for advertising publishers. We highlight two-sided information asymmetries in online advertising markets and …

This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on …

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies … importance of local culture in advertising content by comparing Chinese and Italian ads. In particular, this research analyses …

There is widespread evidence that some firms use false advertising to overstate the value of their products. We … advertising actively influences rational buyers, and analyze the effects of policy under different welfare objectives. We … establish precise conditions where policy optimally permits a positive level of false advertising, and show how these conditions …

advertising to signal product quality. I present an equilibrium model that describes both consumers' and firms' learning and … decision-making under quality uncertainty. My model allows me to distinguish between two roles of informative advertising … advertising and social learning are two main factors for a new movie's success. The structural estimates imply that movie studios …

-Arrow advertising model. The optimal control is the rate of advertising expenditure required to maximize the present value of net profit … streams over an infinite horizon subject to a replenishable budget. It is shown that an equilibrium level of advertising …

Cooperative advertising is an important mechanism used by manufacturers to influence retailers' promotional decisions …. In a typical arrangement, the manufacturer agrees to reimburse a fraction of a retailer's advertising cost, known as the … optimal advertising efforts. We obtain feedback Stackelberg strategies consisting of manufacturer's subsidy rates and …

We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in …, the distributor also intermediates the pricing and advertising decisions between the manufacturer and the retailer. For … to the case of no distributor. Thirdly, as the distributor saves on the transport cost, the marginal advertising cost to …