The vast amount of product information available to consumers through online search renders most advertising obsolete … as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers … persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue …

' consideration sets. We find that moderately costly advertising allows firms to raise prices and possibly profits by reducing the … priced firm. However, when the cost of advertising is sufficiently low, advertising leads to a prisoners' dilemma that …

We analyze how alternative consumer data handling regimes affect the welfare of consumers, advertising firms, and an … intermediary Ad exchange in the context of targeted advertising. We find that the collection and use of consumer data for targeting … share with advertising firms only a subset of consumer data, maximizing its profits at their cost. In situations where the …

to reliably assess product quality. This paper evaluates the role of advertising in providing information to the platform …' advertising decisions predict the quality of new products, incorporating the advertising propensity of sellers into the search … consumers, in the short run. Our findings showcase a new channel by which advertising can potentially improve outcomes for …

if advertising markets are sufficiently thick. In turn, we study how disclosure affects the incentives of publishers to … competitiveness of advertising markets and the ability of platforms to profile consumers. We show that, even when most consumers multi …-home, the publishers may be worse off by outsourcing to the intermediary, in particular if they operate in thin advertising …

This paper argues, in the context of targeted advertising, that receivers' rational inattention and ability to … has an opportunity to launch an advertising campaign and chooses a targeting strategy -- which consumers to send its …

studies the impact of this decline on the U.S. TV advertising industry using a two-sided model that explicitly considers … advertising views to purchase in each demographic group; and channels, who choose how many advertisements to show during their …

Federal law presumes that false advertising harms competition. Federal law also presumes that false advertising is ….Courts’ treatment of false advertising in antitrust cases makes no sense. While courts have reasonably evidenced concern that not all … false advertising violates antitrust law, the remedy is not to abandon the false advertising/antitrust interface. Instead …

uninteresting. Furthermore, for the conventional advertising most banks engage in tends to concentrate on awareness and product … advertising and the power is possesses to brand banking services and influence the consumer decision-making process. It critically … evaluates advertising campaigns of the ‘Big 4’ UK retail banks (Lloyds TSB. HSBC, Barclays and NatWest) to appreciate the …