Recent studies show that seniors will soon become one of the major prospective segments in hospitality and travel industry. Given that population aged 65+ is usually retired with pensions, they have leisure time for travelling at any time of the year. They are also the most demanding expecting...

Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends’ recommendations. On the other hand, companies prefer this...

The prevailing characteristic of the current business market is accelerated dynamics and remarkable change power, which require continuous adjustment of strategy. Employees are crucial drivers for optimal handling and implementing changes and innovations. The telecommunications sector is a major...

Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends' recommendations. On the other hand, companies prefer this type...

The prevailing characteristic of the current business market is accelerated dynamics and remarkable change power, which require continuous adjustment of strategy. Employees are crucial drivers for optimal handling and implementing changes and innovations. The telecommunications sector is a major...

An important question for higher education institutions (HEIs) worldwide is how to use the customer relationship management (CRM) knowledge and technologies generated from the research on the corporate business and adapt it to the university environment. Using indicators such as students’...

The dominant feature of today's business environment is accelerated dynamics and dramatic change intensity which significantly influences the life cycle of strategy, business orientation and individual employee operations. These trends require continuous adjustment of business philosophy through...

The dominant feature of today's business environment is accelerated dynamics and dramatic change intensity which significantly influences the life cycle of strategy, business orientation and individual employee operations. These trends require continuous adjustment of business philosophy through...

Purpose: Literature suggests that open innovation approach of large firms shows different characteristics with small- and medium-sized enterprises (SMEs), so this paper tends to shed light on these structural differences. With the aim to gain a deeper understanding of the adoption of inbound...