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In a peek fitness condition? : the Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting success
Storm, Rasmus K.; Nielsen, Klaus - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 104-118
Persistent link: https://www.econbiz.de/10003937870
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International sport public relations
Skinner, James; Toohey, Kristine - In: Sport public relations and communication, (pp. 233-249). 2010
Persistent link: https://www.econbiz.de/10003949037
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Forecasting sports tournaments by ratings of (prob)abilities : a comparison for the EURO 2008
Leitner, Christoph; Zeileis, Achim; Hornik, Kurt - In: International journal of forecasting 26 (2010) 3, pp. 471-481
Persistent link: https://www.econbiz.de/10003990908
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Forecasting national team medal totals at the Summer Olympic Games
Forrest, David; Sanz Labrador, Ismael; Tena, J. D. - In: International journal of forecasting 26 (2010) 3, pp. 576-588
Persistent link: https://www.econbiz.de/10003991014
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The economic impact of the Olympic Games : evidence from stock markets
Dick, Christian David; Wang, Qingwei - In: Applied economics letters 17 (2010) 7/9, pp. 861-864
Persistent link: https://www.econbiz.de/10003996948
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd (ed.); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.
die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …
Persistent link: https://www.econbiz.de/10008736001
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Sports marketing in Africa
Knott, Brendon; Swart, Kamilla - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 565-585). 2011
Persistent link: https://www.econbiz.de/10008738182
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Sponsoring im Sport
Nufer, Gerd; Bühler, André W. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 143-173). 2011
Persistent link: https://www.econbiz.de/10008738197
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Work of the Sports Agronomy Team (SAT) for Cricket World Cup 2007
Lopez, Francis; Chinnery, Louis - In: Sports event management : the Caribbean experience, (pp. 127-140). 2011
Persistent link: https://www.econbiz.de/10008840219