The impact of cause-related marketing (CRM) in spectator sport
Year of publication: |
2010
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Authors: | Kim, Ki Tak ; Kwak, Dae Hee ; Kim, Yu Kyoum |
Published in: |
Journal of management & organization : journal of Australian and New Zealand Academy of Management. - Maleny, Qld. : eContent Management, ISSN 1833-3672, ZDB-ID 2267796-3. - Vol. 16.2010, 4, p. 515-527
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Subject: | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Sportmarketing | Sports marketing | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportveranstaltung | Sport event | Marketingmanagement | Marketing management |
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