Lee, Jooh; Jungbae Roh, James - In: Benchmarking: An International Journal 19 (2012) 4/5, pp. 649-664
Purpose – Corporate reputation is regarded as an intangible asset which differentiates a firm from others and attracts customers to repurchase and willingly pay a premium price for products. However, despite the perceptive association between reputation and financial performance, empirical...