All types of consumer expenditures ultimately vie for the same pool of limited resources — the consumer's discretionary income. Consequently, consumers' spending in a particular industry can be better understood in relation to their expenditures in others. Although marketers may believe that...

In this study, we attempt to understand how household budget allocations across various expenditure categories change when the economy is in recession or expansion. The common assumption is that a household’s tastes would not change as a function of economic conditions and therefore any...

Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. However, there is considerable disagreement about how life stages should be defined and how households progress through these stages. Existing studies use a priori definitions,...

In this study, we attempt to understand how household budget allocations across various expenditure categories change when the economy is in recession or expansion. The common assumption is that a household’s tastes would not change as a function of economic conditions and therefore any...

Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts...

Tracking studies are prevalent in marketing research and virtually all the other social sciences. These studies are predominantly implemented via repeated independent, non-overlapping samples, which are much less costly than recruiting and maintaining a longitudinal panel that track the same...

This study measures the degree of contagion or interpersonal influence in the diffusion of new consumer packaged goods (CPGs). The authors demonstrate that when an individual-level trial hazard model is properly specified to account for potential sources of biases, substantial contagion effects...

Tracking studies are prevalent in the social sciences. These studies are predominantly implemented via repeated cross-sectional surveys of independent, non-overlapping samples, which are much less costly than recruiting and maintaining a longitudinal panel that track the same sample of...

This report summarizes the proceedings of the conference on "Customer Relationship Management: Customer Behavior, Organizational Challenges and Econometric Models," co-sponsored by the Marketing Science Institute and the Teradata Center for Customer Relationship Management at Duke University,...