This paper presents a practical approach to estimate the substitution probabilities between products at a retail store by using the store's point of sale data and prospect theory based structural restrictions on the consumer choice behavior. The prospect theory based reference dependent...

This article presents a state-space representation known as parameters as states (PASTA) for linear market response models with time-varying parameters. The PASTA representation enables (a) conversion of the problem of estimating the time-varying effectiveness of marketing interventions from a...

This paper presents a methodology for creating adaptive high fidelity market response models that enable the measurement and tracking of the effectiveness of a firm's marketing interventions over long time horizons. The methodology uses log-linear models with latent classes and moving horizon...