Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Year of publication: |
2019
|
---|---|
Authors: | Shaikh, Nazrul I. ; Hada, Mahima ; Shrestha, Niva |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 1, p. 14-26
|
Subject: | Werbung | Advertising | Fernsehwerbung | Television advertising | Digitale Medien | Digital media | Marketingmanagement | Marketing management |
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