Lin, Shan; Yang, Shuai; Ma, Minghui; Huang, Jian - In: International Journal of Contemporary Hospitality Management 30 (2018) 4, pp. 2153-2174
Purpose: In recent years, hotels in China have been interested in leveraging social media platforms to facilitate interactions with and among consumers. Such brand engagement efforts on social media networks are believed to promote brands through co-creation of consumer experiences and values....