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The reliability of online review helpfulness

Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189

Persistent link: https://www.econbiz.de/10010424800

Advertising and promotion on the internet

Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10010458740

What makes a useful online review? : implication for travel product websites

Liu, Zhiwei; Park, Sangwon - In: Tourism management : research, policies, practice 47 (2015), pp. 140-151

Persistent link: https://www.econbiz.de/10010499466

Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

's experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 … and the website depends on the individual's experience of using the Internet. Price discount has a direct influence on … attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …

Persistent link: https://www.econbiz.de/10010503615

A fair reputation system for use in online auctions

Lin, Iuon-Chang; Wu, Hao-Ju; Li, Shu-Fen; Cheng, Chen-Yang - In: Journal of business research : JBR 68 (2015) 4, pp. 878-882

Persistent link: https://www.econbiz.de/10010504952

Strategic behavior in online reputation systems : evidence from revoking on eBay

Ye, Shun; Gao, Guodong; Viswanathan, Siva - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1033-1056

Persistent link: https://www.econbiz.de/10010433234

E-mail : lifeblood of the online ecosystem

Gibson, Richard; Hanson, Guy - In: Multichannel marketing ecosystems : [creating connected …, (pp. 157-163). 2014

Persistent link: https://www.econbiz.de/10010481827

Consumer responses toward online review manipulation

Ma, Yoon Jin; Lee, Hyun-hwa - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 224-244

Persistent link: https://www.econbiz.de/10010410381

Consumer behavior in the online context

Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202

Persistent link: https://www.econbiz.de/10010410385

Chinese online literature : creative consumers and evolving business models

Ren, Xiang; Montgomery, Lucy - In: Arts marketing : an international journal ; AM 2 (2012) 2, pp. 118-130

Persistent link: https://www.econbiz.de/10009675847