Heerde, Harald J. van; Leeflang, Peter S.H.; Wittink, … - Faculteit Economie en Bedrijfskunde, Rijksuniversiteit … - 1999
The marketing literature suggests several phenomena that may contribute to the shape of the relationship between sales and price discounts. These phenomena can produce severe nonlinearities and interactions in the curves, and we argue that those are best captured with a flexible approach. Since...