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We take advantage of recent advances in optimization methods and computer hardware to identify globally optimal solutions of product line design problems that are too large for complete enumeration. We then use this guarantee of global optimality to benchmark the performance of more practical...
Persistent link: https://www.econbiz.de/10009191991
We investigate the performance of empirical criteria for comparing and selecting quantitative models from among a candidate set. A simulation based on empirically observed parameter values is used to determine which criterion is the most accurate at identifying the correct model specification....
Persistent link: https://www.econbiz.de/10009197962
Frequent price changes do not imply a rapid response of prices to economic shocks if the price changes are based on old information. We study the extent of such information "stickiness" for temporary sales. Institutionally, we describe how and why temporary sales are "sticky plans" that are...
Persistent link: https://www.econbiz.de/10010969292
We study how the opening of a factory store impacts a retailer's demand in its other channels. It is possible that a factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels. Alternatively, the opening of a factory store may have...
Persistent link: https://www.econbiz.de/10010951480
Although the use of $9 price endings is widespread amongst US retailers there is little evidence of their effectiveness. In this paper, we present a series of three field-studies in which price endings were experimentally manipulated. The data yield two conclusions. First, use of a $9 price...
Persistent link: https://www.econbiz.de/10010988419
During the summer of 2005, the Big Three U.S. automobile manufacturers offered a customer promotion that allowed customers to buy new cars at the discounted price formerly offered only to employees. The initial months of the promotion were record sales months for each of the Big Three firms,...
Persistent link: https://www.econbiz.de/10005775175
In February 1995 Continental Airlines introduced an incentive scheme that promised monthly bonuses to all 35,000 hourly employees if the company achieved a firm-wide performance goal. Conventional wisdom suggests that free riding will render such schemes ineffective. We present evidence...
Persistent link: https://www.econbiz.de/10005781344
We compare bargaining costs with internal and external suppliers using a unique data set describing internal and external transactions for the same categories of parts at a single firm. The findings confirm that direct bargaining costs are higher with external suppliers, at least in part because...
Persistent link: https://www.econbiz.de/10005076268
"We use a controlled field experiment to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations hindering previous investigations of this issue. Our study uncovers dynamic advertising effects that have not been considered in previous literature. We...
Persistent link: https://www.econbiz.de/10005024176
Persistent link: https://www.econbiz.de/10011349928