Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
Year of publication: |
2003
|
---|---|
Authors: | Anderson, Eric ; Simester, Duncan |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 1.2003, 1, p. 93-110
|
Publisher: |
Springer |
Subject: | price ending | odd-pricing | pricing | catalogs |
-
Filippin, Antonio, (2013)
-
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Anderson, Eric T., (2004)
-
Psychological prices at retail gasoline stations : the policies of 0-, 5-, and 9-ending prices
Huck, Nicolas, (2021)
- More ...
-
Anderson, Eric, (2008)
-
Price cues and customer price knowledge
Anderson, Eric T., (2009)
-
The option value of returns : theory and empirical evidence
Anderson, Eric T., (2009)
- More ...