Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...

Word of mouth is thought to help consumers make better choices. But could the way different types of consumers endorse products sometimes lead word of mouth recipients to make worse choices than they would have otherwise? Five studies, including textual analysis of almost 1,000 online reviews,...

This chapter discusses the intersection of social relationships and consumer behavior. It describes close personal consumer-to-consumer connections such as friendships, romantic relationships, and familial relationships, primarily in the form of dyads but also considering groups, which are...

Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...

This article provides a critical review of what is known about affect regulation in relation to consumption behavior. Based on numerous findings from psychology, communication research, and consumer research, we identify a core set of general principles of affect regulation in consumer behavior....

The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall & Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently, personal mobile devices, such as infusion...

We highlight the current state-of-the-art and identify trends that are likely to shape the role of marketing research in the future. We discuss the growing importance of marketing research and some of the factors that are driving its importance. The redefinition of the marketing researcher and...

This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before

With the rapid growth of omnichannel retailing, digitally native retailers are increasingly opening physical stores. A critical issue for many digitally native retailers is to estimate the causal effect of a new store opening on their online sales. To assess the causal effect, a randomized...

Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...