E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce...

Direct-to-consumer advertising of pharmaceuticals has led to questions of whether consumers benefit from the additional drug information, or are harmed by being induced to pursue prescriptions that are unnecessary or even dangerous. We conducted an empirical study of the relation between...

In situations in which consumers and sellers negotiate on price, the seller’s goal is to complete the sale at a profitable price. We demonstrate that sellers that pair a discounted offer with a favor request can increase the probability that a consumer will accept the deal, an effect we refer...

It has often been alleged that alcoholic beverage manufacturers disproportionately target their advertising at minors instead of at people over the age of 21. Empirical analysis presented in this article challenges that allegation; alcoholic beverage manufacturers appear to target people of...

The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new...

This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry. Our research shows...

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...