In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show...

The Information and Communication Technology (ICT) have been implemented in tourism as a supporting tool for different related activities. The main research question the authors set as: Have different Croatian tourism subjects recognized the relevance of the new technical solutions and...

Typically, toy manufacturers use the color pink for girls' toys and the color blue for boys. They also design gender-related theme worlds for girls and boys based on gender-based stereotypes, justified by different playing preferences of the two sexes. Socially-oriented toys such as dolls are...

Corporate social responsibility is an important means of achieving sustainability. More and more companies recognize the fact that responsible operation has a number of results that supports sustainability and thereby the long-term competitiveness. The United Nations' Sustainable Development...

The paper presents the results of our study of management education. We discuss the importance of intrinsic motivation identification and creative exercise that can stimulate inner research of the students. Vision creation is a part of strategic management that is incorporated in the management...

Doing business based on the concept of the CSR could lead to competitive advantage, especially through image improvement, higher customer loyalty, increasing motivation and satisfaction of employees and attracting investments. The pressure which different stakeholders put on Serbian companies is...

The end of the twentieth century and the beginning of the 21st century were characterized by increase in faculties and in public relations associations. For members of PR-associations, professional activities are regulated by ethics codes. The goal of this paper is to explore which place in the...

The main goal of the paper is to analyse the objectives declared by the twenty professional associations of public relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of their work, the research used the qualitative content...

Corporate social responsibility is an approach that supports sustainable business operations. Among the elements of the CSR concept (leadership, employees, environment, society, product and service) inward activities are examined in the present study based on the aspects of employee safety and...

The definition of social responsibility has often changed over the time. Differences in the economies of the United States of America (USA) and Europe have a strong impact on the social responsibility and stakeholders' expectations from socially responsible business (SRB). The economic sector of...