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Consumer adoption of online food delivery ordering (OFDO) services in Pakistan : the impact of the COVID-19 pandemic situation

Ali, Saqib; Khalid, Nadeem; Javed, Hafiz Muhammad Usama; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/10, pp. 1-23

Evolving internet technology has brought about changes in consumer lifestyle and increased online shopping. Grounded in the theory of technology readiness (TR), this study aims to examine the effect of factors such as optimism, innovativeness, insecurity, and discomfort that may motivate...

Persistent link: https://www.econbiz.de/10012417527

Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan

Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136

Persistent link: https://www.econbiz.de/10012106932

Understanding the impact of service convenience on customer satisfaction in home delivery : evidence from Pakistan

Mehmood, Syeda Marium; Arsalan Najmi - In: International journal of electronic customer … 11 (2017/2018) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011889860

Gender differences among online shopping factors in Pakistan

Akhlaq, Ather; Ahmed, Ejaz - In: Organizations and markets in emerging economies 7 (2016) 1, pp. 74-86

Pakistan is a huge consumer market, where very little is known about the aspects of consumers in online shopping … shopping. This study finds relationships between gender and online shopping factors in Pakistan. With a survey sample of 286 … markets such as Pakistan. …

Persistent link: https://www.econbiz.de/10012195192

Impact of perceived risk on online impulse buying tendency : an empirical study in the consumer market of Pakistan

Abrar, Kashif; Naveed, Muhammad; Ramay, Muhammad I. - In: Inventi impact: retailing & consumer services (2018) 1, pp. 15-19

Persistent link: https://www.econbiz.de/10012145753

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of big 5 personality traits

Husnain, Mudassir; Qureshi, Imran; Fatima, Tasneem; … - In: Inventi impact: retailing & consumer services (2017) 2, pp. 68-76

Persistent link: https://www.econbiz.de/10011752827

Factors Deriving Consumers’ Repurchase Intention in Online Shopping : A Pakistani Consumer's Perspective

Ali, Tehreem - 2017

This research paper is intended to determine the most critical factors in the success of online businesses. The purpose of this research is to find out the most important antecedents of online repurchase intentions in Pakistani environment. For this purpose 180 respondents were chosen on the...

Persistent link: https://www.econbiz.de/10012965860

Online Buying Behavior : Prospects for Online Sale Promotions Strategies in Pakistan

Khan, Mukaram - 2019

Sale Promotions strategies on Online Buying Behavior with reference to the Pakistani industry. Pakistan's online market is …

Persistent link: https://www.econbiz.de/10012863936

Online Grocery Shopping and Consumer Perception : A Case of Karachi Market in Pakistan

Mateen Khan, Marium; Ahmed, Ekhlaque - 2020

trends in Karachi, Pakistan …

Persistent link: https://www.econbiz.de/10014031715