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How can the Web help build customer relationships? : an empirical study on e-tailing
Wang, Fang; Head, Milena - In: Information & management : the internat. journal of … 44 (2007) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10003655362
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Investment Engineering für Online Broker : Entwicklung, effiziente Ausgestaltung und Bewertung von Transaktionsabwicklungsleistungen
Böhme, Uwe - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003816980
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Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment
Sindell, Kathleen - 2001
The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e …
Persistent link: https://www.econbiz.de/10011479536
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E-Public : Strategien und Potenziale des E- und Mobile Business im öffentlichen Bereich
Blaschke, Peter (ed.) - 2002
Persistent link: https://www.econbiz.de/10011408019
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Service value exchange in B2B electronic marketplaces
Standing, Susan; Standing, Craig - In: The journal of business & industrial marketing 30 (2015) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011382396
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"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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L' attitude à l'égard d'internet, du shopping, et le comportement des internautes
Bergadaà, Michelle; Coraux, Grégory - 2004
Persistent link: https://www.econbiz.de/10002078251