"Man, this frustrates me" : change of consumer emotions in online discussions
Piia Haavisto and Birgitta Sandberg
| Year of publication: |
2015
|
|---|---|
| Authors: | Haavisto, Piia ; Sandberg, Birgitta |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 1, p. 70-87
|
| Subject: | Online consumer behaviour | Consumer behaviour Internet | Dissatisfied customers | Innovation and commercialisation | Virtual communities | Internet | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Emotion | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297931