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Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 41-64). 2021
Persistent link: https://www.econbiz.de/10012585652
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Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience
Hasan, Rakibul; Weaven, Scott; Thaichon, Park - In: Developing digital marketing : relationship perspectives, (pp. 135-153). 2021
Persistent link: https://www.econbiz.de/10012586399
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Giving behaviors in Indonesia : motives and marketing implications for Islamic charities
Kasri, Rahmatina Awaliah - In: Journal of Islamic marketing : JIMA 4 (2013) 3, pp. 306-324
Persistent link: https://www.econbiz.de/10010190098
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de/10012322146
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Customer relationship management research in hospitality industry : a review and classification
Sota, Shikha; Chaudhry, Harish; Srivastava, Manish Kumar - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 39-64
Persistent link: https://www.econbiz.de/10012256117
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¿Qué factores propician la venta por teléfono móvil en las empresas españolas?
San Martín, Sonia; López Catalán, Blanca; Jiménez … - In: Información comercial española : ICE : revista de … 884 (2015), pp. 165-179
Persistent link: https://www.econbiz.de/10011569292
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The relevance of relationship marketing model for hair salon's competitiveness : a theoretical perspective
Amoakoh, Edmund O.; Naong, Matsidiso N. - In: Problems and perspectives in management : PPM ; … 15 (2017) 1, pp. 132-139
Persistent link: https://www.econbiz.de/10011715728
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Marketingwissenschaft als dynamische Disziplin : Entwicklungstendenzen und Zukunftsperspektiven
Bruhn, Manfred - In: Die Unternehmung : Swiss journal of business research … 70 (2016) 4, pp. 344-363
Persistent link: https://www.econbiz.de/10011668339
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When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 837-857
Persistent link: https://www.econbiz.de/10012107331