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Quantitative marketing research

Iacobucci, Dawn - In: Kellogg on marketing, (pp. 195-211). 2001

Persistent link: https://www.econbiz.de/10001612984

Services marketing and customer service

Iacobucci, Dawn - In: Kellogg on marketing, (pp. 320-329). 2001

Persistent link: https://www.econbiz.de/10001612995

A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs

Iacobucci, Dawn - In: Journal of marketing education : JME 35 (2013) 3, pp. 204-219

Persistent link: https://www.econbiz.de/10010210099

A challenge within macromarketing : global disasters

Iacobucci, Dawn - In: Journal of macromarketing 39 (2019) 3, pp. 334-338

Persistent link: https://www.econbiz.de/10012109488

A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

Iacobucci, Dawn - 2010 - Student ed.

Persistent link: https://www.econbiz.de/10004937899

“Game on!” Pushing consumer buttons to change sustainable behavior : a gamification field study

Mulcahy, Rory Francis; McAndrew, Ryan; Russell-Bennett, … - In: European Journal of Marketing 55 (2021) 10, pp. 2593-2619

Purpose: Marketers have begun to investigate the potential of gamification for influencing consumer behavior by using game design elements in realms varying from branding, retail, sales and health services. Marketers have also begun to explore consumer behavior in sustainability. This paper...

Persistent link: https://www.econbiz.de/10012638157

Marketing research : methodological foundations

Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed

Persistent link: https://www.econbiz.de/10003283277

Service branding

Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005

Persistent link: https://www.econbiz.de/10003285391

Social networks : you've lost control

Iacobucci, Dawn; Salter, James M. - In: The network challenge : strategy, profit, and risk in …, (pp. 67-84). 2009

Persistent link: https://www.econbiz.de/10003863851