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Toward a Theory of Perceived B...
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1
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
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2
Understanding affective commitment in social virtual worlds : the role of cultural tightness
Lin, Zhengzheng
;
Zhou, Zhongyun
;
Fang, Yulin
;
Vogel, …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 984-1004
Persistent link: https://www.econbiz.de/10011947009
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3
Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
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4
Virtual onboarding and socialization, an exploration of employee discussions and experiences
Yarbrough, Jillian Williamson
;
Ramos Salazar, Leslie
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 707-723
Persistent link: https://www.econbiz.de/10014286361
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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9
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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10
Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai
;
Xiong, Guiyang
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
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pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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