Ahmed, Farhan; Liang, Dapeng; Abdullah, Muhammad Ibrahim; … - In: Future Business Journal 8 (2022), pp. 1-11
. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to … construct a model that explains the relationship between perceived customer discrimination, negative word-of-mouth, and customer … embarrassment. The paper proposes a direct relationship between perceived customer discrimination and switching intentions and an …
