A panel data analysis procedure was used to differentiate the effects of selected team attributes and market characteristics on attendance in Major League Baseball in addition to that of winning percentage. An econometric model was established in the analysis to empirically project the...

A panel data analysis was used to delineate the effects of selected team and marketplace variables on attendance in the English Premier League (EPL). The results confirmed that (a) winning percentage remained a determinant for increasing attendance; (b) soccer consumers of EPL are from the middle...

People assess real-time events by relying on knowledge and experience accumulated in a conceptually referenced framework. The difference in assessment will prompt an incongruity for reconciliation. The authors propose an integrated conceptual framework with evidence reasoned pathways for...

This paper contributes to international business literature by integrating firms’ product competition, consumers’ brand congruence, and contextual enculturation into one framework of analysis. The authors propose and empirically demonstrate how the effectiveness of international branding...

This study used a product differentiation strategy to identify the unique attributes inherent in selected intercollegiate sports and their positions relative to underlying factors of those attributes as perceived by university students. Data were factor analyzed to recover subjects' assumptions;...

This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not...

This paper attempts to construct a theoretical model identifying the functional locations of market segmentation variables including race and ethnicity using a psychoanalytic approach, and subsequently propose a Dual-Status model depicting how one can be considered as sport customers versus...

This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of...

<title/> Prior investigations have demonstrated that, under the assumption of unlimited available personal funds, the proportion of equity retained by the entrepreneur in a new venture is an indicator of the proposed project's quality. Signaling theory argues that this signal of quality can be used by...