The paper is devoted to the development of promotion program of the software products in internet network. The composition and content of the program of promotion of software products in the Internet environment are outlined. We focused on the main stages of program development, marketing and...

The paper is devoted to the analysis historiography of the formation of the image abroad and in Russia. The purpose of the work is to study and analyze the process of emergence, formation and development of the image. The result of the work is the identification of the stages of image...

The paper is devoted to the analysis of features of forming corporate image.We consider the image of a firm as primarily idea of the profile, type of activity of the firm, what and how the company does, about the quality of its goods and services, their features.The authors identifies eight...

The paper deals with current trends of information technologies in government decision making. In our opinion information mechanisms and state decision-making technologies take on special significance. The information field of the state decision-making process is formed by three main types of...

The paper deals with the advertising as a specific type of activity of entrepreneurship structures. The market of advertising effects is defined as the place, or rather, as the part of the information space where the offer (the entire set of advertising products and advertising messages) and...

The paper deals with the revealing of methodological bases of the branding system in the sphere of tourist-recreational services. We analyzes the global trends of the field of tourist and recreational services. The necessity of using modern methods of creating consumer loyalty, one of which is...

New trends in gender inequality analysis focus on using corpus linguistics and multi-semiotics in order to find a common impact of different language resources in gender-based persuading of people. Our current project is devoted to revealing of gender inequality in women politician image. We...

The presentation is devoted to the problem of motivation development of the youth people to improve the reading literacy. The results based on the investigation in OECD countries. It shows that reading literacy has not improved and a lot of youth people (15 y.o.) do not read for enjoyment at all...

In current report we did the critical analysis of some aspects of applying methods of mathematical statistics to define typological characteristics of thesaurus. We give a few suggestions to improve the proposed method

Russian Abstract: Данная статья посвящена анализу роли религиозности в формировании духовно-нравственных ценностных ориентаций молодых ученых. Представлены...