The paper deals with investigation of approaches to the estimation of the efficiency of integrated marketing communications. We considered the simple linear relationship between the level of sales and advertising. We expanded linear model by introducing additional marketing communications tools....

The paper deals with the comparative research of the traditional model of marketing communications and a new model of integrated marketing communications. We focused on the main provisions of the integrated marketing communications and the difference between the traditional models of marketing...

The paper deals with the analysis of features of integrated marketing communications of the Russian bank sphere. We focused on main advantages of integrated marketing communications in the bank sphere. In our opinion goal of integrated marketing communications is to build effective communication...

The paper is devoted to the analysis of the role of integrated communications in business processes. We consider integrated communication as the meta-activity that pervades all spheres of society's existence. The importance of integrated communication in an organization is determined by the fact...

The paper deals with problem of analysis of development of the concept «integrated marketing communications». We focused on the problem of the evolution of the pyramid-like complex of integrated marketing communications and approaches in the evolution of marketing communications concepts. We...

The paper is devoted to the theoretical overview and analysis of avant-garde creativity in the context of development of integrated communications (public relations and advertising). In our opinion in the field of modern integrated communications, avant-garde aesthetics acquires the character of...

The paper is devoted to the analysis of the problem of integrated marketing communications in the XXI century: the formation and integration of marketing communications in the complex of companies' promotion, their effectiveness in the conditions of Russia. The theoretical aspects of integrated...

The paper is devoted to the analysis of the problem of integrated marketing communications and commercial success. Integrated marketing communications have recently attracted close attention from representatives of science and practice and are one of the central components of the communication...

The paper deal with the problem of analysis of pedagogical support of the development of humanitarian competence of students - future specialists in public relations. Pedagogical science and practice were faced with the task of scientific substantiation, development and implementation of...

The paper deals is devoted to the analysis of comprehension as the goal and mean of PR-activity. PR-activity is the maintenance of a clear, favorable image, understandable specifically for the target audience. Comprehension is the content of public relations is manifested in all aspects of this...